Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Origin of Electric Vehicles And Their Prospects In Current Scenario

An electric vehicle also known by the name of electric drive vehicle is a type of vehicle that makes use of electric motors for impulsion. This form of vehicle came into existence in the mid nineteenth century. At that time it was a preferable mode of travelling. People were fond of the comfort and ease to handle this form of vehicle that was not achieved by gasoline motor vehicle at that time. Electric cars, trains, electric aeroplanes, boats, motorcycles, lorries, scooters and spacecraft mobile vehicles are some of the standard electric vehicles.

There are many pros and cons of electric vehicles. Though, with the gradual decline in the level of gasoline resources and fossil fuels, electricity has once again taken the limelight to propel vehicles. The electric vehicles differ from traditional motor vehicles in a form that they are operated by electricity. There are broader methods of producing electricity, for example it can be generated by fossil fuels, wind energy, solar energy, tidal power, nuclear energy or by combination of any of them. The energy produced can then be used in the vehicles with the help of overhead lines, inductive charging mode or by making a direct connection with the help of electric cables. The electric energy is then stored in the vehicles in batteries, supercapicitors or flywheels.

Toyota Prius has launched a hybrid electric-gasoline vehicle in the year 2003. It was the first electric vehicle of its type at that time. There are several other auto companies which are looking to experiment in the upcoming years as well after its success.

Electric Vehicles: The Dream of the Young

While many people seem to have varying options about electric vehicles, the younger generation seems to be excited about the prospect of cars running on electricity. No matter what kind of car it is they approve of having all electric cars. Electric vehicles do have many benefits such as great fuel mileage and great efficiency, and this seems to be a great point to many young people.

Why the Fascination?

Since electric vehicles seem to run silently and be an innovative vehicle, it seems to have beaten out the older days of engines that shook the ground with their rumblings. Today it seems that silence is more important and leaves quiet time for thinking. Today’s young people seem to have a fascination with a style that allows quietness and uniqueness instead of conformity.

Just Thinking…

If young people enjoy these electric vehicles so much then perhaps it is time to start catering to them. Today many companies are creating electric cars for kids. These types of vehicles are very popular and even parents seem to enjoy what they have to offer. Electric vehicles for kids are far beyond the light foot powered kid cars of yester years!

The Issue of Weight and Safety

Among adults one concern that many people have with electric vehicles surrounds the issues of safety and weight. Various countries have electric vehicles of various models that are being used but most of them fail when it comes to passing safety tests in America. While the batteries in electric vehicles do add some weight to the vehicles, the electric cars are still quite light, which of course does make them more efficient.

One electric vehicle that was made by Chrysler a few years ago was actually not much more than a golfing car that had been re-worked. There was a lot of marketing done for the vehicle but many seemed disinterested in this product. Although the product really did not sell, the company did meet certain goals that it found important.

Driving around town usually results in traveling slower, and many times electric vehicles are great for these lower speeds. In the future, there may be electric vehicles that weight more, and then perhaps they will be able to meet the safety standards of the United States. Although it has not happened yet, one can still hope. In spite of the disadvantages, many young people are still interested in electric vehicles and perhaps in the future there will be greater success with these vehicles in America.